equitrust life insurance review


By James Tobin, CFP®

Last Updated on


Critical Takeaways

  • A.M. Best Rating :  B++
  • Whole Life and AnnuitiesOffered
  • Limited Product Focus  
  • Pricing Inconvenient to Compare
equitrust life insurance review

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Expert Review Of Equitrust life Insurance

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Reviewed by

Jim Tobin, CFP®

Why you can trust this review

At Life Insurance Help Desk, we value our editorial independence. We keep our reviews strictly factual so you can use them to make informed decisions. Life insurance carriers referred to on this site do not approve reviews. 

Equitrust life insurance is a member of the Guggenheim Partners financial services family.

This review will address company history, financial ratings, and the positives and negatives of the Equitrust life insurance company. 

Additionally it will address some specific  situations where it may make more sense to go outside the Equitrust family of products. 

The goal is to make sure that you get the policy that provides you the most value.

Equitrust Life Insurance Company History

Founded in 1966  Equitrust life insurance company  is a smaller specialty insurance carrier. Equitrust life insurance company itself, accounts for approximately $52,000,000 a year in US premiums or well less than 1 % of the overall market.  

The Equitrust life insurance company , was purchase in 2011 by Guggenheim.

While the carrier doesn't offer term life insurance (the general focus of this site), Equitrust life insurance company primary focus in the life insurance market has been single premium  whole life insurance. 

Equitrust is also part of the annuity market as well.

Equitrust Life Insurance Company Ratings

The Equitrust life insurance company received pretty good financial stability ratings.  This indicates that the company is in good position to meet it's obligations going forward.  However, we generally do not recommend carriers with ratings less than A.

A.M. Best Company:  Equitrust life insurance company  rating given by A.M. Best was an B++.

Moody's Ratings: NLG  was not rated by Moody's. 

S&P Ratings- Equitrust life insurance company rating given by Moody's was an BBB+.

Comdex Score- 43/100​.

Equitrust Term Insurance

There is no option for term insurance with Equitrust life insurance. If you require term insurance, please use the quote tool on this site to conveniently compare pricing from all major carriers. 

Equitrust life insurance company Products

Equitrust is primarily a  whole life and fixed annuity carrier with a emphasis on single premium. 

Single premium whole life insurance is a specialized product that usually triggers a modified endowment contract. 

The scenarios where a MEC is not viewed in a negative light due to tax consequences for policy surrender are rare.    

Equitrust Life Insurance Company Rates

Equitrust life insurance company  markets it's products directly though Equitrust agents and through some Independent brokers.  

Because Equitrust is not carried by most independents at this time , you will need to go to the the Equitrust  web site and contact an agent to get a quote.

You may need to set up an appointment through a representative as there is no obvious online quote path.

Are Equitrust Life Insurance rates competitive

Hard to say.

Probably not the answer you were looking for, I know. It is however, the truth. 

Because Equitrust life insurance company does not make it easy for the public to access rate information, it is difficult to make apples to apples comparisons.  

However, it has been our experience that companies (even good ones), that are not conveniently transparent with pricing, are seldom the price leaders. 

This is additionally concerning when the carrier in question is known for selling more expensive permanent products. If you are interested in term insurance , you are best to stick with major carriers who make obtaining quote information painless. 

Cases Where Equitrust Life Insurance Company Is Not A Great Choice

To be perfectly honest, most cases are not a fit for a carrier like Equitrust. This is a carrier with a narrow focus and unless you are in the market for a whole life policy single premium policy, the carrier probably is not a fit for you. 

If you have a specific condition, you are best off speaking with an independent agent to find out which carrier will give you the best chance to get approved at a great rate.  

After all, different carriers have differing risk appetites for YOUR condition.

That being said, if you are using Equitrust for other financial services, like annuities, and you fit into the narrow focus of Equitrust,  it may make sense to keep everything in house.  

Equitrust Life Insurance Suicide Exclusions

The 2 year suicide clause that is part of all life insurance policies in the United States, is the same. (Note that some states use a 1 year exclusion)  

Equitrust Customer Service

The National Association of Insurance Commissioners reports a complaint index of 1.83 for Equitrust (2018) . This is well above the national average of 1 percent

Additionally, while life of Equitrust life Insurance is not rated by JD Power & Assoc., it's  has a BBB rating of A+.

Equitrust Life Insurance Contact Info:

Address:222 W. Adams Street, Ste. 2150
Chicago, IL 60606

Phone:(888) 400-5759


The Equitrust Life Insurance review Final Verdict

Is Equitrust right for you It really all depends on your situation.

If you have notable health impairment(s), you will likely be better suited by shopping around on the open market where it is convenient to make apples to apple comparisons. 

Moreover, having the use of an independent expert who can send your application to a carrier that is likely to view you in the best possible light has value that Equitrust  can't offer.

However, if you happy with other services being being provided by Equitrust and in good health and require their products, it may be convenient to keep things "in house".  

Thank you for choosing the Life Insurance Help Desk to shop for life insurance.

Bonus: The most common mistakes people make buying life insurance and how to avoid them

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